Technology and its impact on the competitiveness of companies (Original)

Abstract

Technology over the years has become a fundamental pillar for the continuous improvement of the company, which has made them more efficient and effective. The more technologies that are adapted to a company, the greater its efficiency and performance. This also allows companies to prevail in a constantly evolving market. In this research, the main objective is to determine the impact of technology on the competitiveness of companies. For its development, a bibliographic, descriptive and analytical methodology was used, information from various sources was used that contained clear and concise important data that contributed to the research. The results of the review show that technology, when used strategically, increases productivity and reduces costs, allows companies to differentiate themselves in the market and respond more quickly to consumer demands. However, challenges are identified such as the need for training human talent, investment in technological infrastructure and the capacity for constant innovation. This study contributes to the understanding of the role of technology in business competitiveness and highlights the importance of its planned and strategic adoption. It is suggested that future research addresses empirical studies in different industrial sectors to more accurately evaluate the impact of technology on company sustainability and growth.