Management and strategy activity forecast for Provincial Camping in Ciego de Ávila (Original)

Authors

  • Rosario Barrera Lastre Empresa Campismo Popular Ciego de Ávila
  • Ismaray Gálvez Delgado Institución Comercializadora Mayorista ITH, Ciego de Ávila
  • Cecilia Valdés Cubertier UNICA Ciego de Ávila

Keywords:

strategy of camping; strategical projection and systematic regularities of the publicity and camping promotion

Abstract

In this research it is projected designs for the improvement of an entity of our territory that has incidence for the development of the whole of factors of the social and economic life. There are some factors in this process that have affected this improvement such as: the information system specially the internal incidences and the internal intelligent system of marketing. Unquestionably, the estimation of a fast market considers the corporate responsibility that has the Provincial Camping in Ciego de Ávila. The definitions and strategic projection answer to factors of systemic projection towards all entities of the environment.

References

1. Avkiran, Necmi Kemal. (1993): Developing an Instrument to Measure Customer Service Quality in Branch Banking. International Journal of Bank Marketing, vol. 12, n06.
2. Galano Fernández, A. (1996). La calidad total como herramienta para alcanzar el éxito empresarial”, Horizonte Empresarial, Nro. 2067, pp. 36-41, España.
3. Ishikawa, K. (1992). ¿Qué es el control total de calidad? (la modalidad japonesa). Ediciones Revolucionarias. La Habana, Cuba.
4. VII Congreso del PCC. Lineamientos de la Política Económica y Social del PCC y la Revolución. Ciudad de la Habana.

Published

2019-09-01

How to Cite

Management and strategy activity forecast for Provincial Camping in Ciego de Ávila (Original). (2019). REDEL. Revista Granmense De Desarrollo Local, 3(3), 190-202. https://revistas.udg.co.cu/index.php/redel/article/view/889