Traditional gastronomy. Its dissemination with artificial intelligence tools in El Palmar, Manta, Ecuador (Original)

Abstract

Traditional gastronomy is an essential component of intangible cultural heritage and, in territories such as the El Palmar citadel in Manta, it represents both a source of collective identity and an opportunity for economic and tourism development. However, limited digital dissemination and the lack of technological training among local entrepreneurs reduce its competitive potential in the current context. This study aimed to analyze the impact of applying artificial intelligence (AI) tools to promote traditional gastronomy in El Palmar. A mixed methodology was employed: in the quantitative phase, surveys were applied to 50 restaurant owners, while in the qualitative phase, semi-structured interviews were conducted with experts in gastronomy and technology. The findings revealed that although 70% of business owners reported a low level of knowledge about AI, 60% showed a positive perception toward its implementation. The tools that generated the greatest interest were chatbots (80%) and menu recommendation systems (76%), as they are oriented toward customer service and the personalization of gastronomic experiences. The SWOT analysis highlighted strengths such as openness to innovation and weaknesses such as the lack of technological training, but also opportunities related to increasing digital visibility. In conclusion, the adoption of AI tools emerges as a viable strategy to strengthen dissemination, improve competitiveness, and contribute to the preservation of local gastronomic heritage.