THE COMMERCIALIZATION OF AGRICULTURAL PRODUCTS. CHALLENGES AND PERSPECTIVES (Original)

Abstract

The present work deals with the introduction and generalization of the results of the research on the commercialization of agricultural products 10 years after being completed and defended as a doctoral thesis, analyzing agricultural marketing in light of the implementation of the economic guidelines related to this process. The objective of the paper is to present the main results and some experiences of the research on the commercialization of agricultural products in Granma. The main conclusions reached by the work are: with the Guidelines of the Economic and Social Policy of the Party and the Revolution approved in the VI Congress of the PCC, the measures taken to transform the system of collection and commercialization of agricultural productions have taxed positively on private producers and sellers, but they have not favorably impacted consumers, who face very expensive products with similar wage levels, which implies the need for state regulations to benefit consumers.