Communication to improve Electronic Banking at Banco Popular de Ahorro of Granma (Original)

Abstract

In this article is presented a revision about communication as organizational management tool, taking as referent normalized quality management focus, contained in NC ISO 9001:2018 rule. It is considerated as another fundamental element to achieve an effective communication; starting from organization's context, which let it to line up to esencial elements in strategic direction. Reasons that determined to make the People's Savings Bank in Granma communication strategy redesign, as a project to get better Electronic Banks's service, in the way of it validation evidenced important benefits for the organization and customers.