Promoting fair trade: European Union tariff barriers to exports of Ecuadorian crafts (Original)

Abstract

The present study aims to analyze the tariff barriers imposed by the European Union on handicraft exports from the Valle de los Chillos in Ecuador, using a mixed approach that combines qualitative and quantitative methods. The methodology included the multicriteria methodology (SMI), surveys, interviews, expert criteria, and triangulation, with a sample of 27 participants. The results provide a clear insight into the relevant variables that could influence the marketing of handicrafts in the study context. These variables include destination price costs, costs associated with international transportation, logistics development index, and corruption perception index. The importance of considering these findings when designing marketing and promotion strategies for Ecuadorian handicrafts in EU countries is emphasized. The research makes a significant contribution to the field by providing a deeper understanding of tariff barriers and their implications for handicraft producers in the Valle de los Chillos. Furthermore, it suggests specific ways to address these challenges and capitalize on market opportunities in the European Union, potentially benefiting the Ecuadorian handicraft industry and the local economy overall.