Radio and local development: a strategic alliance (Review)

Abstract

The conceptualization of Cuban Economic and Social Model of Socialist Development requires changes that include the improvement of democratic participation at all levels, especially popular control and citizen involvement in solving the problems that affect each territory, the center of work or community; in addition to achieving effective social communication, with emphasis on its quality and timely access to public information. In this sense, a leading role corresponds to local stations. In the article, based on an analysis of the productive routines of municipal radio stations, some logics are proposed that show the importance of establishing a permanent relationship between community media and those experiences of local development existing in the demarcations. All this on the basis of an approach to the themes related to communication for social change, local development and editorial management. The documentary review of policies, resolutions, standards, manuals and texts that define how editorial management should be, as well as local development, as well as participant observation in the processes of communicative production are the techniques used to carry out this investigation. Under the new Constitution of the Republic of Cuba, the Municipal Government - Local Broadcaster relationship must be a priority for timely information and feedback on issues on each other's agendas.