Diversification, purpose of strategic management in the Territorial Division of Fuels Marketing (Review)

Abstract

This article presents the review and analysis of the process of strategic planning and commercial management in the Territorial Division of Commercialization of Fuels Granma, with the aim of transforming the process towards strategic management, which after planning and deciding the model to follow that, converted into a work schedule, led to its application consistently and the strategic course. The innovative mission and vision proposals stand out in the results with a high level of approach to clients and consumers, as well as purposes through policies and objectives that have become starting points for all the other organizational endeavors, and the interrelation between them. Consequently, the saving of monetary resources and the promotion of other income-generating services were the most significant economic results, while a solid system of objectives, plans and activities were the most relevant in the social sphere.