The improvement of commercial management, its influence on company efficiency (Original)

Abstract

By remembering the impact that has all the related with the processes of direction and your efficiency, in the development of the update of the economic Cuban model, carried out an investigation, with the objective to present an integral analysis of the commercial step and your influence in the economic efficiency of the entity, by detailing the factors that bear upon she as well as the indicators that reflect it. It is a reference to the need to see the managerial step as integrated processes of studies of markets, the planning, the internal cycle and the satisfaction of clients by taking as reference to the information that offers the accounting of step.  All of these aspects and others that it is related with the themes put into port, as well as scientific methodological foundations of the work, besides the importance it is exposed in the introduction.