Utilización de matrices estratégicas en la gestión de deportes con pelotas del Combinado Deportivo “Jesús Menéndez” (Original)

Magalys Zayas Martínez; Pedro Hidalgo Reyes; Héctor Parra Rodríguez

Authors

Magalys Zayas Martínez Combinado Deportivo “Jesús Menéndez”. Bayamo. Granma.Cuba. https://orcid.org/0000-0002-4419-3241 (unauthenticated)
Pedro Hidalgo Reyes Asesor de la Dirección Provincial de Deportes. Granma. Cuba. https://orcid.org/0000-0002-6259-2334 (unauthenticated)
Héctor Parra Rodríguez Universidad de Ciencias Médicas de Granma. Manzanillo.Cuba. https://orcid.org/0000-0003-4882-5434 (unauthenticated)

Keywords:

strategic management; sport management; sports with balls; sports teams; strategic matrices.

Abstract

Matrices are widely used tools in strategic management. This research was developed in October 2021, with the aim of applying strategic matrices in the management of the sport group Pelotas Pequeñas, of the Combinado Deportivo "Jesús Menéndez" of the Bayamo municipality, in the province of Granma. The strengths, opportunities, weaknesses, threats (SWOT) matrix, the external factors evaluation matrix (MEFE) and the internal factors evaluation matrix (MEFI) were used. In the research, the use of group work techniques was useful, including brainstorming, list reduction and nominal groups. The study identified seven weaknesses, four threats, five strengths, and six opportunities. It was concluded that there is a predominance of strengths and opportunities, so it was recommended to prioritize the development and application of offensive strategic options in which these factors are enhanced.

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