Need for professionals in social communication in area 7 of Ecuador (Review)

Abstract

The study described is the product of discovery collective construction between academic actors career Social Communication of the National University of Loja and representatives of 881 institutions and organizations Zone 7 where determinedly influences it. Methodological obeyed the DACUM model (Curriculum Development), from which criteria after being processed and valued it possible to prioritize 18 practices required to exercise the future communicator was gathered, the 78.18% of organizations demanding the geographical area of professionals in communication, problems, needs and most common strains are related to email, social networks, blogs, websites, Wi-Fi, virtual banking, skype; and the highest percentage of these sectors (29.1%) suggest that new communication projects must be in the same fields.