Strategic management proposal to overcome economic efficiency in the positioning of banking products (Original). REDEL. Revista Granmense de Desarrollo Local, [S. l.], v. 3, n. 3, p. 161–176, 2019. Disponível em: https://revistas.udg.co.cu/index.php/redel/article/view/887. Acesso em: 7 mar. 2026.