Modern financial management strategies to maximize business value
Keywords:
value creation; capital structure; financial management; financial technologies.Abstract
Corporate financial management has evolved significantly in recent decades due to globalization, increasing competition among organizations, and accelerated technological development. In this context, companies require modern financial strategies that optimize decision-making and strengthen the creation of sustainable long-term value. The objective of this article is to analyze the main modern financial management strategies aimed at maximizing business value in contemporary organizations. To this end, a descriptive research study with a qualitative approach was conducted, based on a documentary analysis of scientific literature, academic reports, and previous studies related to strategic financial management. The methods used included analysis-synthesis, systematic literature review, and comparative interpretation of different financial approaches applied in business management. The results show that value-based management, the use of strategic financial indicators such as economic value added and free cash flow, capital structure optimization, and active financial risk management are key tools for strengthening business performance. Likewise, the incorporation of financial technologies and digital analysis tools contributes to improving efficiency in financial decision-making. It is concluded that the implementation of modern financial management strategies enhances organizational competitiveness, optimizes resource allocation, and strengthens business sustainability in increasingly dynamic economic environments.
References
Adams, C., Alldredge, K. & Kohli, S. (2024). State of the Consumer 2024: What’s now and what’s next. McKinsey & Company. https://sportbiz.ch/wp-content/uploads/2024/07/state-of-the-consumer-2024-whats-now-and-whats-next_final.pdf
Anrango, C. & Vera, J. G. (2025). Estrategias financieras en las pymes para la competitividad empresarial Cúcuta, Norte de Santander [Tesis de Especialista, Universidad Simón Bolívar]. https://bonga.unisimon.edu.co/server/api/core/bitstreams/ba56c125-72c7-46f2-b22e-5c5904600e54/content
Brealey, R. A., Myers, S. C., Allen, F. & Edmans, A. (2023). Principles of Corporate Finance. McGraw-Hill Education. https://www.mheducation.com/content/dam/mhe/blog/higher-ed/2025/pdfs/brealey-principles-of-corporate-finance-evergreen-2023.pdf
Brigham, E. F. & Ehrhardt, M. C. (2022). Financial Management: Theory and Practice (16th ed.). Cengage Learning.
Brusov, P., Filatova, T., Kulik, V., Chang, S. I., Lin, G. & Chang, L. M. (2023). Can CAPM (Capital Asset Pricing Model) accurately value assets? Proceedings of The International Conference on Electronic Business, 23, 60-70. https://iceb.johogo.com/proceedings/2023/ICEB2023_paper_65.pdf
Caminos, W. G., Guerrero, K., Guashca, L. F. & Frias, L. M. (2024). Riesgo financiero y su impacto socioeconómico en empresas ecuatorianas. Revista Venezolana de Gerencia: RVG, 29(106), 530-545. https://dialnet.unirioja.es/servlet/articulo?codigo=9394081
Ertel, R. B., Cardieri, P., Sowerby, K. W., Rappaport, T. S. & Reed, J. H. (1998). Overview of spatial channel models for antenna array communication systems. IEEE Personal Communications, 5(1), 10-22. https://doi.org/10.1109/98.656151
González, J. (2025). Estratégia, Desempenho e Investimento: Uma Análise da Gestão Financeira Corporativa. Premium Handbook of Science and Technology, 1(1). https://premiumhandbook.com/a/article/view/7
Guanoluisa, F. A., Bosquez, J. D., Esparza, S. B. & Benavides, C. F. (2023). Apuntes sobre los métodos de investigación y técnicas de recolección de datos utilizadas en la investigación jurídica. Bibliotecas. Anales de investigación, 19(3), 191-207. https://revistasbnjm.sld.cu/index.php/BAI/article/view/760
Idrovo, D. J. & Moreno, V. P. (2024). Impacto de la contabilidad en la toma de decisiones estratégicas en empresas de seguridad. Revista Metropolitana de Ciencias Aplicadas, 7(S2), 134-145. https://remca.umet.edu.ec/index.php/REMCA/article/view/738
Medina, F. & Suarez, O. A. (2024). Estrategias de mejora financiera bajo la metodología Balanced Scorecard para una empresa dedicada a servicios de ingeniería, en el municipio Valledupar [Tesis de grado, Universidad de Santander]. https://repositorio.udes.edu.co/entities/publication/f22c2fe3-2093-4438-aa42-05edc9361504
Mendizábal, W. J., Huanca, J. O., Huanca, R. E. & Quispe, I. L. (2023). Investigación cualitativa y mixta en derecho. tipologıa y la aplicación del metaanálisis cualitativo. Revista de Climatologııa Edición Especial Ciencias Sociales, 23, 256-269.
https://rclimatol.eu/wp-content/uploads/2023/05/ArticuloCS23walterr.pdf
Мodigliani, F. & Мiller, M. H. (1963). Corporate Income Taxes and the Cost of Capital: A Correction. American Economic Review, 53 (3), 433–443. https://www.jstor.org/stable/1809167
Rodríguez, V. J. & Jaramillo, C. Y. (2024). Impacto de la NIIF 9 en la gestión de riesgos crediticios [Impact of IFRS 9 on credit risk management]. Revista Multidisciplinaria Perspectivas Investigativas, 4(especial), 116-126. https://www.rperspectivasinvestigativas.org/index.php/multidiscipinaria/article/view/164
Stewart, G. B. (2013). Best-Practice EVA: The definitive guide to measuring and maximizing shareholder value. John Wiley & Sons.
