Tourism marketing strategies to connect with Generation Z: A Systematic Review (Original). Roca. Scientific-educational publication of Granma province., [S. l.], v. 20, n. 4, p. 765–781, 2024. Disponível em: https://revistas.udg.co.cu/index.php/roca/article/view/4681. Acesso em: 19 apr. 2026.