Feasibility analysis for the creation of a microenterprise in Shushufindi

Abstract

Entrepreneurship in the construction sector constitutes an important alternative for local economic development, especially in territories where urban growth generates a constant demand for materials and associated services. In this context, this article aims to evaluate the feasibility of creating a microenterprise dedicated to the commercialization of construction, plumbing, and electrical materials in the city of Shushufindi, Ecuador. The research was conducted using a mixed approach, combining quantitative and qualitative methods. Surveys were applied to potential customers in the construction sector, and interviews were conducted with local merchants to identify market behavior, the level of competition, and unmet consumer needs. Likewise, a preliminary financial analysis was carried out to estimate the initial investment, operating costs, and revenue projections. The results showed a growing demand for construction materials in the area, driven by urban development and the expansion of housing projects. Additionally, market opportunities related to immediate product availability and personalized customer service were identified. The financial analysis indicated that the creation of the microenterprise is feasible, provided that an appropriate commercial management and cost control strategy is implemented. It was concluded that the creation of a microenterprise commercializing construction, plumbing, and electrical materials in Shushufindi represents a viable alternative for local entrepreneurship, contributing to economic dynamism and job creation in the territory.